Master the art of generating authentic 5-star Google Reviews that fill your schedule with quality roofing leads and make you the go-to roofer in your area
In the roofing industry, reviews aren't just important—they're the difference between a full schedule and scraping by. Here's why:
Roofing companies with 100+ reviews and a 4.6+ star average book 3-5x more jobs than competitors with fewer than 25 reviews. In roofing, reviews directly translate to revenue. A single 5-star review can be worth $5,000-$15,000 in lifetime customer value when you factor in the job itself plus referrals.
Your Google Business Profile is your roofing company's digital storefront:
Roofing has unique moments when customers are most likely to leave 5-star reviews:
After major storms, you're in high-demand mode. Don't let review requests fall through the cracks. Have a crew member or office staff specifically assigned to send review requests the day after each job completion. Storm season jobs with quick turnarounds can generate 50-100 reviews in a single month if you ask systematically.
After final walk-through, while still on site:
You: "We're thrilled with how your new roof turned out! It's going to protect your home for the next 20-30 years. I have a quick favor to ask—we're a local roofing company and online reviews really help homeowners in [City] find us. Would you mind taking 2 minutes to share your experience on Google? I can text you the link right now while I'm here."
Why it works: You're there in person (harder to say no), you've just delivered an amazing result, you make it easy, and you create immediate accountability.
Right after insurance approves the claim:
"Great news, [Name]! Your insurance claim was approved for the full roof replacement! 🎉 We'll get you on the schedule ASAP. When we're done and you're happy with the new roof, we'd love a quick Google review. It helps other homeowners dealing with storm damage find us! Here's the link for when we finish: [link]"
Why it works: You're associating the review request with the successful outcome, planting the seed early, and providing the link in advance so it's easy later.
Send this after the first major rain following roof completion:
Subject: How's your roof holding up after last night's rain?
Body:
Hi [Name],
We wanted to check in after last night's storm. How's your new roof performing? Any leaks or concerns?
We're confident everything is sealed tight, but if you notice anything at all, please let us know immediately and we'll make it right.
If your roof passed the rain test with flying colors (which we're sure it did!), we'd be incredibly grateful if you could share your experience on Google. Your review helps homeowners in [City] who are searching for a reliable roofer they can trust.
[Big button: Leave a Google Review]
Thank you for trusting [Company Name] with your roofing needs!
[Your Name]
After fixing an urgent leak or storm damage:
Text message: "Hi [Name], it's [Your Name] from [Company]. Just wanted to make sure the emergency repair is holding strong and you haven't had any issues. If everything's dry and you're happy with our quick response, would you mind leaving us a quick Google review? [link] It really helps when we're trying to help other families during emergencies!"
When a customer refers someone to you:
"[Name], thank you so much for referring [Referral Name] to us! That means the world. Since you're already telling people about us, would you mind putting that in a Google review too? It helps us reach even more homeowners who need a trustworthy roofer. Here's the link: [link]"
Why it works: They're already advocating for you verbally, so converting that to a written review is a natural next step.
Don't say "Only leave a review if it's 5 stars" or wait to ask until potential issues surface. In roofing, problems sometimes appear months later (improper ventilation, nail pops, etc.). Get reviews immediately after job completion while satisfaction is highest. Never, ever offer to pay for positive reviews or try to suppress negative ones—it violates Google's policies and damages your reputation if discovered.
Homeowners are busy and often not tech-savvy. Remove every possible barrier:
Set up an automated workflow: When job status changes to "Complete" in your CRM, automatically send an SMS review request 2 hours later, an email request the next day, and a second SMS 3 days after that. For roofing specifically, also trigger a review request automatically after the first rain event (track local weather in your zip codes). This ensures no customer falls through the cracks even during your busiest storm season.
Free roof inspections for reviewers. This costs you almost nothing (you're probably already doing annual check-ins), provides ongoing value to the customer, keeps you top-of-mind for future work, and often leads to additional repair jobs or referrals. It's a win-win that Google can't penalize because you're offering it for any review, not just positive ones.
These are often stressed and grateful for help:
Big investment, big emotional payoff:
Quick jobs, high gratitude:
Smaller jobs but still valuable reviews:
B2B reviews build credibility:
Always respond within 24 hours. Here's the roofing-specific formula:
Template:
"Thank you so much, [Name]! We're thrilled that [specific detail about their roof project] exceeded your expectations. [Personal touch about their specific situation - storm damage, insurance claim, color choice, etc.]. Protecting your home with a quality roof is what we do best, and we're honored you trusted us with this important investment. If you ever need anything - annual inspections, repairs, or have questions - we're just a phone call away. Stay dry and enjoy that beautiful new roof!"
Real Example:
"Thank you so much, Jennifer! We're thrilled that your new architectural shingles in Weathered Wood look stunning and that we finished before the storm season hit. Mike mentioned how important it was to work around your home office schedule, and we're so glad our crew could accommodate that. Protecting your home with a quality roof is what we do best, and we're honored you trusted us with this important investment. If you ever need anything - annual inspections, gutter cleaning, or have questions about your 25-year warranty - we're just a phone call away. Stay dry and enjoy that beautiful new roof!"
In roofing, negative reviews often mention leaks, missed deadlines, or communication issues. Here's how to handle them:
The Leak Complaint Response:
"Thank you for bringing this to our attention, [Name]. We're very sorry to hear about the leak issue. This is absolutely not the standard of workmanship we stand behind, and we take full responsibility. We'd like to send our senior crew chief out immediately to inspect and resolve this at no charge. Please contact me directly at [phone] or [email] so we can schedule this ASAP and make this right. Your roof should be 100% watertight, and we won't rest until it is. We appreciate your patience and the opportunity to correct this."
The Timeline/Communication Complaint Response:
"Thank you for this feedback, [Name]. You're absolutely right that communication and project timelines are critical, and we clearly fell short on your job. Weather delays and material shortages impacted your project, but that's no excuse for not keeping you better informed. We've already implemented new customer communication protocols to prevent this from happening again. We'd like to make this right - please reach out to me directly at [phone] so we can discuss how we can improve your experience. Thank you for giving us this constructive feedback."
Never blame weather, suppliers, or the customer publicly. Take full ownership, offer immediate solutions, and move the conversation offline. Future customers are watching. Roofing is expensive and trust-based - showing you care about making things right is more valuable than never having problems. Many homeowners specifically choose contractors who respond professionally to negative reviews because it shows accountability.
Roofing is competitive and fake reviews from competitors happen. If you suspect this:
"Thank you for your feedback. We take all reviews seriously and searched our records thoroughly but cannot find any customer by this name or matching this project description in our system. If you are indeed a customer, please contact us directly at [phone] with your project details so we can address your concerns properly. If you are not a customer, we ask that you remove this review as it does not represent an actual service experience with our company. We've also reported this review to Google for violating their review policies."
Monitor your local market:
If you complete 20 roofing jobs per month and convert 40% to reviews, that's 8 reviews per month or 96 per year. At this rate, you'll have 100+ reviews within 12-18 months, putting you in the top tier of local roofers. In storm season, double down - if you complete 50 jobs in a month, 20-25 reviews is achievable and can permanently elevate your market position.
Aim for 15-25 new reviews in your first 30 days. If you complete 15-20 jobs per month and implement this system, this is absolutely achievable. More importantly, establish the habits and systems that will generate 50-100+ reviews over the next 6-12 months, making you the dominant roofing contractor in your local search results and the go-to choice for homeowners and insurance adjusters alike.
You now have the complete playbook for generating a steady stream of 5-star reviews that will fill your schedule with quality roofing leads. The roofers who win in your market aren't necessarily the best at roofing—they're the best at getting reviews. Start today by asking your next satisfied customer for a review, and watch your business transform over the next 6-12 months.
Start Getting Roofing Reviews Today